industrial goods

Our aim is to design products which are lasting on the market, premium in functionality and material and above all, authentic. Beside the differentiation of competitors, brand recognition, the non-verbal communication of technical competence and brand values, we lay a main attention to the implementation of assortment logics and on a clear and uniform product language which structures complicated innovation portfolios and assortment architectures.

Design work which is integrated into the innovation process early and directly combines formative, market-related and technical aspects, creates sophisticated, consistent and competitive products.