• Innovation by Design Thinking

Innovation by Design Thinking
Our human centered approach
Design Thinking is a sytematic approach which connects different tools to create innovative ideas to reach for solutions which we do not know yet at all. This can result in new products, services, processes, strategies (and a combination of it) - The creation of whole user experiences.
This method puts the human in the centre of the innovation process. On the one hand as a user, on the other hand, as an inspiration and part of the creative and interdisciplinary team. Design Thinking is an exceptionally good way to find unexpected solutions and innovations with a real meaning for the user and sometimes even for all people.
“Asking the right questions“
The Design Challenge stands at the beginning of every project and is about evaluating the framework and discovering which constrains and which freedoms are important for the project to allow  unpredictable, breakthrough ideas to emerge.
“The three spaces of innovation“
The continuum of innovation is best thoght of as a system of three overlapping spaces rather than a sequence of ordely steps: Inspiration, Ideation, Implementation. Projects may loop back through these spaces more than once as the team refines its ideas and explores new directions.

“Inspiration“ Insight, Observation and Empathy
Real innovation emerges from a deep understanding of the problem, exploring new possibilities and new ways to look at a problem. Every DT project begins with an unpredjudiced and open research in the given problem field. A central aspect in this phase is the collection of information by: Interviews, observation, empathy and self-testing. This is important to find the explicit and latent needs of the users and helps to articulate needs they may not even know they have. In the next step - the synthesis - the accumulated information is structured and condensed to the essence of the topic. Based on the results of the research the original question (Design Challenge) can be rephrased several times befor the ideation is begun.
“Ideation“ Finding the right answer
The best way to have a good idea are many ideas and the faster we make them tangible with prototypes, the sooner we will be able to evaluate them, learn from them, refine them and make them the best solution.“Fail early to succeed sooner.“ Even rough and rudimentary prototypes can be discussed and validated with potential users. Another way to test ideas can be storyboards or role plays when the task is an evaluation of services or user experiences.

An innovation lies in the intersection between desirability, feasibility and viability. Ideas must be considered on all three aspects to become a real innovation. The aim is to bring them in perfect balance but this persuit of peaceful coexistence does not imply that all constrains are created equal.