{"id":87,"date":"2025-08-16T15:23:32","date_gmt":"2025-08-16T13:23:32","guid":{"rendered":"https:\/\/oberwelzdesign.com\/en\/?page_id=87"},"modified":"2025-08-16T16:35:57","modified_gmt":"2025-08-16T14:35:57","slug":"about","status":"publish","type":"page","link":"https:\/\/oberwelzdesign.com\/en\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"\t\t
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OBERWELZdesign is an industrial design agency specializing in strategic product design and user-centered innovation. We support national and international clients in the development of products and strategies, from the initial sketch to market readiness.
Our goal is to create relevant products and solutions that make a product more successful and meet the true needs of users. However, our approach can also result in the redesign of services, processes, strategies, new business models (and a combination thereof) \u2013 we design entire user experiences.<\/p>

Services:
STRATEGIC PRODUCT DESIGN & USER-CENTRED INNOVATION
BRANDING, GRAPHIC DESIGN, VISUAL COMMUNICATION & STORYTELLING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThe WHY is important to us.\u201d
The complexity and diversity of different goals make each project unique. Whether you want to diversify your product range, better position yourself against your competitors, or venture into a new market (startup), whether you want to identify and fulfill true customer needs, or address hidden motivations in consumer behavior in a targeted manner.
To understand why things are the way they are, it is important to ask the right questions. Examining the problem, conducting unbiased research, interviews, observations, and the search for deep understanding and meaning hold untapped potential for solutions.<\/p>

\u201cBeautiful design is far from good design.\u201d
Good design combines consumer needs, technical feasibility, and marketability in the design process and enables competitive products that are recognizable, functional, but above all consistent and credible. It creates products that are intuitive to use and enrich our lives. Innovative and future-oriented solutions that make a company’s brand promise and values tangible, thereby generating desire, trust, and loyalty among consumers.<\/p>

Design as we understand it must do more than just please. It creates \u201cbenefits\u201d rather than \u201cfeatures.\u201d It fulfills needs rather than requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CV: DI(FH) Ulrich Oberwelz, Ma<\/p>

Ulrich completed his studies at
the FH Joanneum University of Applied Sciences in Graz in 2005. He began his career as a product designer at BFdesign in Nuremberg, designing products for AOL, BenQ, Fujitsu, Siemens Gigaset, and Grundig. In 2007, he deepened his understanding of strategic product design at Kiska in Salzburg, where he worked on designs for AKG, Braun, Heidenhain, Hilti, JBL, Kettler, Mennekes, and others.<\/p>

In 2010, Ulrich founded OBERWELZdesign, a design agency for strategic product design and user-centered innovation, and has since served clients such as Lohberger, Schaller, Kettler, AVL, WhatWatch, ICG, Vogel & Noot, and also works as a freelancer for the design agencies Shibuleru (clients: Anheuser Bush InBev, Vitra, Elo Touch Solutions, Taser) and WR&CO.<\/p>

In 2018, Ulrich Oberwelz completed a master’s degree in innovation management at Campus02 in Graz in order to offer clients even more innovation tools and provide them with the best possible support for their visions and strategic goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PROJECTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OBERWELZdesign is an industrial design agency specializing in strategic product design and user-centered innovation. We support national and international clients in the development of products and strategies, from the initial sketch to market readiness.Our goal is to create relevant products and solutions that make a product more successful and meet the true needs of users. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-87","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":10,"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/pages\/87\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/pages\/87\/revisions\/271"}],"wp:attachment":[{"href":"https:\/\/oberwelzdesign.com\/en\/wp-json\/wp\/v2\/media?parent=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}